In my last post, I thanked you for allowing me to do the work I love – helping people keep their families protected by putting comprehensive financial plans in place for the future.
In this post, I want to applaud my clients who trust me enough to help them do the same thing – but in this case, for their employees and their employees families.
I am very lucky. Why? Because even in this economy, my clients who own businesses have shown a huge commitment to the health and wellbeing of their employees. Not one of them has scaled back their group benefit plans, even though doing so could result in huge cost savings for them. Not one.
Recently, I discussed a new group plan concept with a client. This new style of plan assigns a specific dollar amount per employee per year – a huge benefit to the employer, who then knows exactly what their costs will be.
His reply impressed me. “Cindy, I didn’t put this plan in place so I could run a bank account for my people,” he said. “I put it in place so that if one of them gets sick, they have coverage without a bunch of limits on it. If and when they need it, it’s there for them and for their family.”
Many times, clients who own or run businesses have said the same thing to me. They will tell me exactly how many families – not just employees, but families – they are responsible for, and emphasize that they want to make sure that there is money available to them if something happens. They know how important a benefits plan is to their employees, especially now, for security, safety and peace of mind.
To me, this way of thinking shows how realistic my clients are. They know that investing in their employees is truly taking care of business. Bad things can happen, and a good benefit plan helps their employees get through tough times without profoundly diminishing their standard of living. And of course, it helps them get better (and back to work) faster.
But it also shows me how compassionate my clients are. Putting a group plan in place, and keeping it there, shows a great level of commitment, especially during a recession. It reflects the customary Canadian approach, I think, to empathy for and caring about people – not just the bottom line.
I’m proud of my clients, and grateful that you trust me with the health and wellbeing of all of your ‘families’. And I am always happy to help you take care of business.